BusinessWire - Restat, the 6th largest Pharmacy Benefit Manager (PBM) according to Business Insurance, is rolling out a new visual identity, web site and advertising campaign as part of its rebranding initiative designed to raise awareness of its game changing efforts to simplify and reduce healthcare costs.

"Healthcare costs in this country are spiraling out of control," said Restat President, David Kwasny. "The most recent Towers Perrin Health Care Cost Survey states that on average U.S. employers' healthcare benefit costs have risen to more than $10,000 per employee for the first year ever. We're working to "re-think" benefit management solutions to help CEOs manage these costs so they can remain competitive."

Following a one-year pilot program with Caterpillar Inc. and WalMart, Restat launched Align as a proven way for self insured employers to reduce the cost of their pharmacy benefit. Kwasny said Restat's new cost-plus pricing model, is reducing costs while changing the industry paradigm. "Align's target audience (self-insured employers) can anticipate an average savings of $22.30 per prescription for brand drugs and $5.75 per prescription for generics compared to the average cost per claim."

"We've been a client of Restat's since the early 1990s," said Caterpillar Inc Pharmacy & Informatics Manager, Todd Bisping. "Their new program is consistent with Caterpillar's goal to reduce complexity and provide transparent, cost plus prescription drug pricing which has enabled us to achieve significant savings this past year as a result."

Kwasny said Restat is uniquely qualified to provide broadened health management services, "We don't own, nor are we owned by a retail, wholesale or mail order pharmacy. This allows us to provide unbiased benefits advice based on cost and quality -- free of any conflict of interest. And because we're privately held, we have an opportunity to think longer term with our clients. We can create more strategic solutions."

Align replaces traditional pricing methodology based upon AWP (average wholesale price) with simple cost-plus fee for service pricing. Restat works with employers and a nation-wide, large pool of pharmacies to liberate the marketplace by stimulating competition for the lowest drug cost. The Align model can be tailored to the specific goals of an employer and its employee base -- focusing on the concerns they see as primary -- lower costs or more comprehensive benefits.

As part of its new visual identity, Restat recently launched a new web site, and replaced its red pill logo that had represented the company for the past 10 years. The rebranding campaign focuses on the "Power of Re" a play off the Restat name, paired with words that connote positive change -- rethink, revitalize, reshape, recommit -- and includes a series of advertisements that will run in trade magazines, and national business titles. Ads state, "Authentic objectivity and unbiased advice, from the only player in the PBM industry with the experience and independence to change the game," along with the tagline, "Rethink benefits management," and will feature the new "Power of Re" logo, designed by Milwaukee-based design firm, GS Design.

ABOUT RESTAT: A member of the Dohmen family of companies, Restat simplifies the purchase and use of healthcare services through independent health benefits management. As the largest independent PBM, Restat has no ownership ties to drug manufacturers or distribution channels, making it uniquely positioned to provide customers with unbiased benefit management solutions. Today, more than 4,200 companies, ranging in size from the Fortune 50 to small managed care organizations rely on Restat to manage the prescription benefit for over 12.2 million people nationwide. Our services include but are not limited to: Customer Service, Clinical, IT & Reporting, Formulary, Benefit Plan and Pharmacy Network Management, Claims processing, Specialty Pharmacy and Mail Service. To learn more, visit www.restat.com or call 800.926.5858.

SOURCE: Restat

Carole Pfeil Vice President, Corporate Communications Dohmen (Parent Company of Restat) 414.299.4914 Cpfeil@dohmen.com